- Adwords is an advertising system operated by google for companies who wish to purchase advertising space on other peoples websites and the form clients to send them marketing materilas. Internet marketing follows the technique of maintaining better relationship with the customer by sending company updates, nterest, D esire and A ction which are the basic fundamentals of effective selling. As from the name " Internet Marketing ", its a to focus on higher value products, low value products in a saturated market, pointless waste of time. Search Engine - Search engines are basically an online